Humanise your Brand
Shopify's number one tip for 2021 is - "Invest in Human Touch" We couldn't agree more and we are determined to make ecommerce more human.
Bring life to your Product Pages ✨
Shopify describes the product page as the 'front door to your brand' but they are often treated as an afterthought.
Transform your product pages by replacing soulless images and forgettable copy with content that differentiates your brand.
– Shopify 2021
Product pages are a customer's last stop before making their decisions to purchase to not -so help them make that decision, don't leave them with questions!
Recent statistics have shown that adding a video to your product pages can make visitors up to 144% more likely to make a purchase. People will seek out videos of your product or brand anyway and if the product pages doesn't have one you risk them bouncing.
Speaking directly to your customers on camera is way more effective and authentic than words or static images on a screen. A short video clip from you will instantly bring a human touch to your brand, building trust and your customer will feel like they have a one on one connection with you.
A quick how to, a customer review or someone from the team simply talking about the product not only will help improve conversion rates but also helps build trust with your customers.
In 2021 capitalize on the consumer’s desire to support brands that align with their values by injecting life into your marketplace product pages
– Shopify 2021